FARM42
Application, Branding, UX/UI Design, Service Design
2022
Overview
Web application for precision farming, helping farmers manage fields, zones, irrigation, and crops efficiently. Users can upload or draw fields on maps, access weather forecasts, and work on both desktop and touch devices. Designed for usability in challenging conditions, including tractors and outdoor environments.
My Role
Design
UX/UI and web application design from early concept to final implementation.
Branding
Created visual identity and interface styling for a consistent, user-friendly experience.
Collaboration
Worked with developers and service designers to integrate features and maintain usability across devices.
Problem-Solving
Designed intuitive tools for managing fields, zones, irrigation, crops, and integrating third-party weather data.
Tools & Technologies
Key Features
Field Management
Create, edit, and upload field maps (.shp, .kml, GeoTIFF) or draw fields freely.
Irrigation & Crop Management
Assign irrigation zones, monitor crops, and schedule activities.
Weather & Forecast Integration
Display third-party weather data to prevent damage from extreme conditions.
Touch-Friendly UI
Optimized for outdoor and in-tractor use with large, clear touch targets.
Data Visualization
Simple, intuitive display of field and crop data for fast decision-making.
Design Process
Research & Understanding
Collaborated directly with farmers and agricultural experts, conducting interviews and field visits to understand real-world workflows, challenges, and needs. Collected insights on existing tools and practices to inform the design.
Concept & Ideation
Created low-fidelity sketches and wireframes to map key workflows. Defined the information hierarchy and interaction patterns for desktop and touch interfaces.
Design & Prototyping
Developed high-fidelity UI designs in Figma, including field mapping tools, irrigation controls, and data dashboards. Prototyped interactions to simulate touch gestures and real-world usage scenarios.
Collaboration & Iteration
Worked closely with developers and service designers to implement features and ensure cross-device usability. Conducted multiple rounds of usability testing, incorporating feedback to refine workflows and visuals.
Final Delivery
Produced a responsive web application with an intuitive interface, touch-optimized controls, and consistent visual identity. Documentation and design system provided for future scaling and feature updates.
Interface Design
Impact
Consolidated field data, sensor readings, and crop management into one accessible platform. Farmers can plan workflows, monitor conditions, and make data-driven decisions easily—even on touch devices in the field. The tool saves time and makes precision farming actionable in real-world scenarios.